الثقافة الريادية ودورها في فاعلية التنفيذ الاستراتيجي في البنوك التجارية الأردنية
Abstract
ملخص
هدفت الدراسة إلى التعرف على أثر أبعاد الثقافة الريادية في فاعلية التنفيذ الاستراتيجي في البنوك التجارية الأردنية، وكانت الاستبانة الأداة الرئيسة للدراسة التي تم من خلالها جمع البيانات المتعلقة بمتغيرات وأبعاد الدراسة، واستُخدم البرنامج الإحصائي SPSS V.25 لتحليل البيانات، وقد طُبق البحث على عينة الدراسة التي تكونت من (315) فرد من الموظفين العاملين من المراكز الوظيفية (مدير، رئيس قسم) في المصارف التجارية الأردنية، وكانت أهم النتائج التي توصلت إليها الدراسة، وجود أثر ذي دلالة إحصائية عند مستوى دلالة (α≤0.05) للثقافة الريادية بأبعادها (الحماس المؤسسي، التماسك، الفرص كدافع للتغيير) في التنفيذ الاستراتيجي، وهو مؤشر على أن البنوك التجارية الأردنية تهتم بدرجات مرتفعة ببُعد الحماس المؤسسي وبعد التماسك وبعد الفرص كدافع للتغيير مما يعزز من ممارسات التنفيذ الاستراتيجي المتعلقة بالقدرات والالتزام والتنسيق ويحقق للبنوك التجارية الأردنية معدل نمومرتفع ويزيد من تنافسيتها.
وكان من أهم التوصيات أنه على الإدارة العليا في البنوك تبني الثقافة الريادية من خلال مكافأة الموظفين أصحاب الأفكار الابتكارية، مما يؤدي الى رفع مستوى اجتهاد الموظفين لتقديم اقتراحات لتحسين إجراءات العمل، وتعزيز الثقة لدى الموظفين، وتوجيههم لترتيب أولويات أعمالهم انطلاقا من استراتيجة البنك، وتعزيز التنسيق الكافي بين وحدات البنك الإدارية المختلفة.
Entrepreneurial Culture and its Role in the Effectiveness of Strategic Implementation in Jordanian Commercial Banks
Abstract
This study aimed at identifying the impact of the dimensions of entrepreneurial culture on the effectiveness of strategic implementation in the Jordanian commercial banks. The questionnaire was used as the main instrument for the study, which was used in order to collect the data related to the study variables and dimensions. The statistical package (SPSS V.25) was used for data analysis. The study sample consisted of (315) employees working in the job positions (manager, head of department) in the commercial banks. The results showed that there is a statistically significant impact at (α≤0.05) for the entrepreneurial culture with its dimensions (organizational enthusiasm, cohesion, opportunities driven change) in strategic implementation, also the result revealed that there is a strong correlation relationship as well as a morale impact between the dimensions of entrepreneurial culture and the dimensions of strategic implementation effectiveness.
In the light of the results, the study recommended that the senior management in banks should adopt entrepreneurial culture through rewarding creative employees, enhancing confidence among employees and promoting coordination among the various administrative units in order to disseminate an atmosphere of confidence among employees.
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DOI: http://dx.doi.org/10.35682/1670
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