أثر التوجه الريادي في تحقيق إدارة المعرفة في البنوك التجارية الأردنية
Abstract
ملخص
هدفت الدراسة إلى قياس وتحليل أثر التوجه الريادي في تحقيق إدارة المعرفة في البنوك التجارية الأردنية، وتكون مجتمع الدراسة من (13) بنكاً تجارياً أردنياً. واشتملت وحدة التحليل للدراسة على (853) مديراً في الإدارتين العليا والوسطى بالمسميات الوظيفية التالية (مدير عام، نائب مدير عام، مدير دائرة، مدير فرع). وتكونت عينة الدراسة من (309) مفردة تم اختيارها بأسلوب العينة العشوائية البسيــــــــــطة. واستخدم المنهج الوصفي التحليلي، واستخدمت الاستبانة كأداة لجمع البيانات من عينة الدراسة. وتوصــــــلت الدراسة إلى وجــــــــــــود أثر ذي دلالـــــــــــــة إحصائية عند مستوى معنوية (α ≤ 0.05) للتوجه الريادي بأبعاده (التوجه الريادي الإبداعي، والتوجه الريادي الاستباقي، والتوجه الريادي بتحمل المخاطرة) مجتمعة في تحقيق إدارة المعرفة بأبعادها (اكتساب المعرفة، وخزن المعرفة، ومشاركة المعرفة، وتطبيق المعرفة) مجتمعة في البنوك التجارية الأردنية. وقد أوصت الدراسة بضرورة تبني البنوك التجارية الأردنية منهج التوجه الريادي للإفادة من مخرجاته بتطوير خدماتها المصرفية لتلبية احتياجات العملاء.
The Effect of Entrepreneurial Orientation in Achieving Knowledge Management in Jordanian Commercial Banks
Abstract
The study aimed to measure and analyze the effect of entrepreneurial orientation on achieving knowledge management in Jordanian commercial banks. The study’s population consisted of (13) Jordanian commercial banks. The analysis unit consisted of (853) managers in top and middle managements (general manager, deputy general manager, department manager, branch manager). The study’s sample consisted of (309) respondents selected by the simple random sample method. The descriptive analytical method was used. A questionnaire was used as a tool to collect data. The study found statistically significant impact at significance level (α≤0.05) of entrepreneurial orientation with its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, risk–taking entrepreneurial orientation) in achieving knowledge management with its combined dimensions (knowledge acquisition, knowledge storage, knowledge sharing, Knowledge implementation) in Jordanian commercial banks. The study recommended that Jordanian commercial banks should adopt an entrepreneurial orientation to benefit from its outputs in developing banking services to meet customers’ needs.
Keywords
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DOI: http://dx.doi.org/10.35682/1365
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