أثر التوجه الريادي الاستراتيجي في الأداء الاستراتيجي للجامعات الأردنية الحكومية

وليد عيد الرواضية

Abstract


هدفت هذه الدراسة إلى تحليل تأثير أبعاد التوجه الريادي الإستراتيجي (الإبداع، الاستباقية، وتحمل المخاطرة) على الأداء الإستراتيجي للجامعات الحكومية الأردنية. تم استخدام الاستبيان لإجراء مسح لـ 213 من موظفي القيادة الإدارية الأكاديمية في ثلاث جامعات حكومية وهي جامعة اليرموك، والجامعة الأردنية، وجامعة مؤتة. باستخدام برنامج SmartPLS 2.0، تم تحليل البيانات التي تم جمعها باستخدام طريقة المربعات الصغرى الجزئية (PLS). وأشارت النتائج إلى أن الإبداع وتحمل المخاطرة لها تأثير إيجابي ذو دلالة إحصائية على الأداء الاستراتيجي للجامعات الحكومية، في حين أن بُعد الاستباقية ليس له تأثير يذكر. تساهم هذه الدراسة في مجال ريادة الأعمال في البلدان النامية وتعزز معرفة أثر أبعاد التوجه الريادي الإستراتيجي على الأداء الاستراتيجي للجامعات الحكومية الأردنية.

The Impact of Strategic Entrepreneurship Orientation on Strategic Performance of Jordanian Public Universities

Abstract
This study aimed to analyze the impact of strategic entrepreneurial orientation dimensions (innovativeness, proactiveness, and risk taking) on the strategic performance of Jordanian public universities. A questionnaire was used to run a survey of 213 academic-administrative leadership employees in three public universities, namely Yarmouk University, Jordan University, and Mutah University. Using SmartPLS 2.0 Software, the data that was collected was analyzed by using a Partial Least Square (PLS) method. The findings show that innovativeness and risk-taking dimensions have a significantly positive effect on the strategic performance of public universities, whereas the proactiveness dimension has no significant effect. This study contributes to the field of entrepreneurship in developing countries and enhances the knowledge of the impacts of strategic entrepreneurial orientation dimensions on the strategic performance of Jordanian public universities.

Keywords


التوجه الريادي، الأداء الاستراتيجي، الجامعات الحكومية الأردنية، الإبداع، تحمل المخاطرة، الاستباقية. Entrepreneurial Orientation, Strategic Performance, Jordanian Public Universities, Innovativeness, Risk Taking, Proactiveness.

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DOI: http://dx.doi.org/10.35682/1804

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