الإعلانات التَجاريَة المضلَلة في السَوق الاستهلاكيَ الأردنيَ وحماية حقوق المستهلك "دراسة إعلاميَة تشريعيةَ مسحيَة"
Abstract
- يعتمد المستهلك في الأردن بدرجة جيدة على الإعلان التّجاريّ لشراء ما يحتاج.
- تبيّن أنّ شبكات التّواصل الاجتماعيّ أكثر وسائل الإعلام والاتّصال الّتي يتابع من خلالها المستهلك في الأردن الإعلان التّجاريّ.
- تبيّن أنّ أهمّ الأشكال الإعلانيّة التّجاريّة المضلّلة تتمثّل بالأشكال الإعلانيّة في شبكات التّواصل الاجتماعيّ.
- تبيّن عدم معرفة المستهلك في الأردن بالتّشريعات النّاظمة الّتي تحميه من الإعلانات المضلّلة.
Misleading Commercials in the
Jordanian Consumer Market and and Consumer Rights Protection
This study investigates the extent of the misleading commercials in the Jordanian market. A questionaire that includes (50) alternatives and that covers (22) items was designed to achieve this goal. The questionnaire was implemented on a stratified sample consisting of (200) students from the Department of Public Relations and Advertising at the College of Mass Communication/Yarmouk University during the second semester of the academic year 2019/2020. The descriptive approach was used with regard to the communication aspect, and the comparative approach was used with regard to the legislation governing consumer protection from misleading commercials in Jordan. The study reached several results, the most important of which are:
- The consumer in Jordan relies heavily on commercials to buy what she needs.
- Social networks are the most common means of media and communication through which consumers in Jordan follow commercial advertisements.
- The most important misleading commercials are connected with advertising forms in social media.
- The Jordanian costumer is not aware of the legislations which protect him from misleading commercials.
Keywords
Full Text:
PDF (العربية)References
References:
Abd Al-Rahman A. (2007). Introduction to Communication and Media Psychology, 2nd edition, Al-Buhaira Press.
Absher, M., (2009). Advertising and its effect on changing patterns of consumption behavior: a descriptive study of application to a sample of consumers within the state of Khartoum in the period from 2006 to 2009, PhD thesis: Omdurman Islamic University.
Abu qahf A. (1993). Basics of Marketing. part2, Aljameyah Publishing House.
Abu Taemah H. (2007). Advertisement and Customer's Behaviour between Theory and Application, Alfaroug Publishing House, Amman ,
Al-Awadli, S. (2005) Misleading Advertising and Consumer Rights Protection: An Analytical Field Study, Egyptian Journal of Media Research, No. 24, Faculty of Information, Cairo University.
Alawneh And Others H. (2013). The Role Of Socializing Preschool Children ,a field study on a sample of students' parents in Irbid, Alyarmouk Researche ,Social Sciences. 4 issue, 66-90.
Al-Ghalbi, T. & Al-Askari A. (2003), The Announcement is an applied entrance, 3rd, Amman: Wael Publishing House.
Al-Ghanmi A. (1998). Media between Theory and Practice, 1st edition, Al-Yazouri Scientific Publishing and Distribution House.
Alhadeedy, M. & Imam A. (2005). Advertisement:It's means, Foundations and Arts ,Egyptian Lebanese Publishing House.
Al-Mazari, M. (2007), “Jordanian Youth's Uses of Recreational Satellite Ads and the Verifications Verified from It, Survey Study, Master Thesis”, College of Information, Yarmouk University.
Al-Mousa I. (1998). The Development of the Jordanian Press, Amman: Ithraa for Publishing and Distribution,.
Al-Mousa I. (2009). Introduction to Mass Communication, University Library Sharjah: Athraa Library for Publishing and Distribution.
Alselmy A. (W. D). Advertisement, part 1, Cairo: Kamel Sudgy Street Library In Alfajalah.
Al-Yaseen, M. (2017). “The Impact of Using Social Media on Buying Behavior Through the Electronic Spoken Word, Master Thesis” College of Media, Middle East University, Jordan.
Al-Zyoud, K. (2014). Uses of Internet Advertising and its Impact on Purchasing Decision for University Youth, Master Thesis, College of Information / Yarmouk University.
Arhely, A. (2014). Misleading Advertisement and Protecting Customer's Rights,2014, An essay in Alyaum Newspaper, Alphabeta.argaam.com.2014/4/28.
Alribaei, A. (2009). Televised Advertisement And Teenagers' Consumption Behavior, Master Thesis :published on the internet, Middle East University.
Bugarnah A. (2018). Protecting Customer From Misleading Advertisements, Master Thesis: Alaraby Bin Umm Albawagy University.
Fouad, A. (2016). The credibility of television advertising in satellite channels and its relationship to purchasing trends, Ph.D. thesis, Faculty of Information, Cairo University.
Gabriel & Loredana (2012). The Effect of advertising on consumer beliavior in the Romenia city Resita, Journal electronic, vol 12.
Geraldine, E. & Marius, J. (2007). Global Imagery in Online Advertisement , Journal Business Communication quarterly. Pp487-492.
Manaseer, A. (2015). The language of Commercial Advertising in the Media, website of the Jordan Arabic Language Complex, dated 12/14/2019.
Mazahra, M. (2011). Media Research: Fundamentals and Principles, 1st Edition, Amman: Dar Al-Maarefa,.
Muhanna, F. (1999). TV Advertising and Legislations in Current Societies, Egyptian Journal of Media Research, Faculty of Information, Cairo University. 5, 43-92.
Nimer, E. (2005). The Marketing Process. Beirut: Librici Libyan Publishers.
Panago Poulos, C & Green, D. (2002). Field Experiments Testing the Impact of Radio Advertisement on Electoral Competition, American Journal of political science, 52(1), 155-168.
Pride, W. & Ferell, O. (2000). Principles Marketing. 2nd edition. Prentice Hall International Inc Print In U. S. A.
Priyanka, S. (2012). Astudy on Impact of Online Advertisity on Consumer Behavior, nternational Journal of Engineering and Management Sciences, 401-465.
Saeed, H. (1993). "Consumer Attitudes Towards TV Advertising, Field Study", Journal of the Faculty of Commerce - Mansoura University, Complex. 17, (4) 139-184.
Salama, Rawa'a Essam Bens, (2019). "YouTube ads on the purchasing behavior of university students, field study, master thesis, faculty of media, Yarmouk University.
Saleh S. (2012). Media Ethics, first edition, Alfalah Library Publishing And Distribution House.
Salem &others M (2017) The Radio Advertisement And Its Effct On The Purchasing Decision Of The Services Of The Cell Phone Company, An Applied Study On University Students In The Governorates Of Gaza, Al-Quds Open University Journal, 2(41),
Shimp, T. (2000). Advertising And Promotion Supplemental Aspects of Intergrated Marketing communication, fifth edition, dryenpress, Newyork.
Smady S. (2005). Customer's Trends Towards The Ethics of Commercial Televised Advertisment , Al-manara for research and studies .10 (2), 10-30.
Szczepansk, C. (2005). Trust in online advertising peripheral factor trust Network, international, communication associatioan, annual meeting, conference paper.
Talha, M. (2000). The Economics of Advertising and Its Impact on Newspaper Stability: An Empirical Study on Public Opinion and Today's News, Master Thesis: Omdurman Islamic University.
Zarouki, Mohamed, Daoud, Younes, (2017). The Impact of Advertising on the Consumer’s Buying Decision, Infinite, Master Thesis, University of Gilani, Bonama khamees malianh, Algeria.
laws:
Jordan Consumer Protection Law No. 7 of (2011). website of the Ministry of Industry and Trade.
Jordanian Penal Code, Official Gazette No. (1487) dated 1/1/1961 and amended by the latest Law No. 8/2011 published in the Official Gazette No. 5090 dated 2/5/2011.
Press and Publications Law (1998). Prime Minister's Website, Jordanian Legislations.
The East Charter of the Jordanian Journalists Syndicate, the website of the Jordanian Journalists Syndicate.
United Nations Conference on Trade and Development, UNCTAD. Consumer Protection Guidelines, 2016 UNCTAD ,ORG.
DOI: http://dx.doi.org/10.35682/1745
Published by
MUTAH UNIVERSITY