أثر الذكاء الاستراتيجي في تعزيز الإبداع التنظيمي "دراسة تطبيقية على البنوك التجارية الأردنية"
Abstract
وقد أوصت الدراسة بضرورة الاستثمار في عمليات الذكاء الاستراتيجي من قبل البنوك التجارية الأردنية للاستفادة من انعكاساته في تحقيق الإبداع التنظيمي.
The Impact of Strategic Intelligence on Organizational Creativity,
An Applied Study on The Executive Managers in The Jordanian
Commercial Banks
This study aimed to identify and analyze the impact of strategic intelligence on organizational creativity in the Jordanian commercial banks. The study population consisted of the working commercial banks in the Hashemite Kingdome of Jordan. The study sample included the Jordanian commercial banks with a total of (13) banks from which six banks were selected. The analysis unit consisted of the executive managers in the senior and middle management (general manager, deputy manager, department manager and branch manager) in the commercial banks as the study sample with a total of (320) executive managers and the comprehensive survey approach was used. The study used the analytical descriptive approach for achieving the study objectives with its theoretical and practical sides. The study found that there is a statistically significant effect for strategic intelligence in achieving organizational creativity (empowering employees, excellence in making decisions, encouraging creativity) in the Jordanian commercial banks. The results also showed that the level of implementing strategic intelligence, organizational creativity in the Jordanian commercial bank was high.
The study recommended that the Jordanian commercial banks should invest more in the processes of strategic intelligence to make advantage from its benefits in achieving organizational creativity.
Keywords
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DOI: http://dx.doi.org/10.35682/1347
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MUTAH UNIVERSITY